PV America 2012 West Exhibitors PR Manual

A Guide to Media Coverage

PV America 2012 West aims to help exhibitors brand their company names and guide you in taking advantage of all of the public relations opportunities at the conference. Below you will find everything your company needs to know about exhibitor PR at PV America West.

It is recommended that you prepare and execute your public relations efforts at least six weeks in advance of the show.

Contacting the Media

Exhibitors should create a target list of media (local and national print, broadcast and online outlets) who are relevant to their industry/company and would be interested in your particular product/service. As an additional perk, PV America 2012 West provides exhibitors with the pre-registered media list in Excel format approximately 4-6 weeks prior to PV America West. If a phone number or email address has not been provided, PV America West will not divulge that information at the request of the media.

Contact the media several weeks prior to the show to schedule booth appointments.

Press Conferences

If you have important news to share with the media, we encourage you to conduct a press conference. PV America West has a dedicated press conference room for use by exhibitors. It is the responsibility of the exhibitor to contact the media and secure their attendance at your press conference. To reserve our room for a press conference, please contact Jennifer Samuels, GLA Communications: 908-889-8300 ext. 100 or pva@glapr.com.

Press Kit

A press kit contains information about your company, its products and services. Media use these as reference tools. For maximum coverage, press kits should be made available to journalists in your booth as well as in the PV America 2012 West “green” press room.

Press kits typically include the following:

  • Relevant press releases about recent new products, services, partnerships, etc.
  • Company product/service literature
  • Background on executives
  • Detailed product/service fact sheet
  • Relevant images
  • Contact information for your media relations person or a spokesperson

Press Releases

A press release is a powerful tool to capture the media’s attention and entice them to learn more about your organization. Press releases are a great way to inform the media about your organization’s activities and products/services, as long as they are sent out while the news is fresh and current. A release that is outdated or is not newsworthy is unlikely to be read or covered.

Send out press releases pre-Show announcing:

  • Your company’s attendance at PV America 2012 West and the product/service you are showcasing
  • Activities you are involved in at PV America West (panels, sponsorships, etc.)

New to writing a press release? There are many examples available online to assist you in making headlines.

Green Press Room

As an eco-friendly conference, PV America West offers a Green Press Room where media can pick up materials from all the exhibitors. The green press room accept press kits as follows:

  • CD press kits
  • Flash drive press kits
  • A postcard or note card that provides the link to an exhibitor’s online press kit

Bring your press kits to the press room beginning Monday, March 19, and pick up left over materials upon the show’s closing. Any leftover materials will be discarded.

Press Room hours during the show:

Monday, March 19

8:30 am – 5:00 pm

Tuesday, March 20

8:00 am – 5:00 pm

Wednesday, March 21

8:00 am – 2:00 pm

 

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